Montblanc expands to Nigeria

Montblanc, a global luxury business lifestyle firm, has expanded its presence into the Nigerian market.

A statement on Wednesday said it expressed its commitment to the Nigerian market when it ventured into West Africa, by opening its first standalone boutique in Lagos, together with its longstanding partner Polo Luxury.

It stated that the boutique offered an immersive retail experience with dedicated areas for watches, writing instruments, leather goods, accessories and Montblanc’s growing range of technology devices.

The Regional Managing Director, Montblanc Africa, Alain Santos, stated, “We are delighted to be opening our first standalone boutique in Nigeria and to be doing so with our longstanding partner in this key African city.

“We have been pioneers in luxury on the continent, having introduced Montblanc here almost 30 years ago, and we have full confidence in our long-term future here,”

Jennifer Obayuwana of Polo Luxury, said, “Polo has enjoyed a long partnership with Montblanc for the past three decades, and we are proud to celebrate what is a significant milestone with the opening of this boutique.

“This is a point in history for Polo and Montblanc in Lagos, one of the fastest-growing cities in the world, and one that is home to a growing population of ambitious, sophisticated men and women who appreciate the craftsmanship, design and assured status that the Maison offers.

“Together with our knowledgeable, passionate and personable team, we can be sure of delivering the best possible experience for our customers, and look forward to welcoming them to their new Montblanc home.”

It stated that the new boutique included a collector’s corner, showcasing a number of sought-after collector pieces that would be generating interest across the continent.

“The Nigeria boutique adds to the Maison’s growing presence across Africa, which includes standalone boutiques in Cote d’Ivoire, South Africa and Morocco,” it stated.

Share this post